EXPERIENCE
IBM iX
Senior UX Designer
January 2020 - Present
Delivered app, web, and design system solutions for retail and industrial industry clients within IBM Consulting’s design practice.
Selected Lead Designer Experience:
Albertsons Companies
Responsible for shopper experience solutions and digital monetization design across grocery retail app and website.
Created sponsored content components generating $9M+ of annual revenue.
Redesigned product card layout and visual hierarchy, increasing average customer basket size by 1.6%.
Contributed loyalty and delivery subscription program signup flows, increasing loyalty subscription signup by 32%.
Designed Albertsons Rx’s Covid-19 vaccine scheduler within a tight timeline to meet market demand.
Led design system update to unify Google Cloud’s data center software applications.
Collaborated with product teams to determine optimal system patterns and components.
Established a consistent design language introducing new layout, navigation, and grid systems.
Rebuilt system components in Figma for improved implementation and usability.
Produced design system documentation for efficient designer and developer reference.
Bluewolf (acquired by IBM)
UX Designer
June 2017 - January 2020
Responsible for discovery research and product design on Salesforce implementations for retail and service industry clients including Coca-Cola, Waste Management, and REI.
Co-facilitated design thinking workshops, aligning stakeholders on project goals.
Conducted interviews, identifying pain points to inform personas, journey maps, and future state solutions.
Produced mockups and prototypes, driving project discussion, direction, and client consensus.
Improved call center workflow, reducing user error and increasing case handling efficiency.
Produced design system library for B2B website, improving consistency and reducing development time.
Pixo
UX Designer
October 2014 - November 2016
Responsible for product design at a software development consultancy focused on web, app, and hardware-software integrations.
Brand Design
Product Designer
May 2013 - October 2014 (Full-time from May 2014)
Produced a scalable design system for McDonald’s kitchen equipment focused on human factors and workflow consistency.
EDUCATION
University of Illinois Urbana-Champaign
Bachelor of Fine Arts, Industrial Design (May 2014)
OTHER
Skills
Figma, Agile, Product Design, Prototyping, Design Thinking, Usability Testing, User Interviews, Journey Mapping
Publications
“Making Meaning with Machines” (MIT Press 2023, Illustrator)
Certifications
Salesforce Administrator, Salesforce Cloud Consultant (since 2018)
Awards
Product Design of the Year - Fourth Revolution Awards (2017, AE Machines, Product Designer)
Workshops
“Design Prototyping: Make. Learn. Share. Repeat” (Presenter, 2016)
Speaking Engagements
“Trends & Issues in UX/UI for Mobile” (Panelist, 2015)